As the sun started to fade, we walked around the beach front where the locals gather. A sea of people on the sea. We spent time taking in the culture, shooting photos, and sitting.
Already planned, we headed to the Souk by the Sea (market by the sea) at 6p. This is an outdoor market in the heart of the city. It is a beautiful collision of business and culture. While at the Souk, we were able to see a few of our friends and meet new friends. It is cool to see how time grows people when they are open to growth.
The idea for the Souk is that it provides a safe opportunity for families to come and enjoy local culture and products. It is also strategically located in the heart of the city and situated along a popular tourist area. In the shape of a square, the Souk is made up of many outdoor-style event tents. There are also tents within the middle of the square along with a big open space for eating and congregating. Situated as the focal point, a stage is located near the open space and showcases local talent and actors for the kids. The Souk was bustling with energy and excitement.
As a business guy, I enjoyed seeing this model work in the city. I would say that this is a example of what is being called Shared Value. This concept (coined by Harvard Professor Michael Porter) is that businesses, when operating well and within their core capabilities, can create economic value in a way that also creates value for society by addressing its needs and thereby expanding the total pool of value.
The Souk by the Sea is creating economic value while also creating new value for the community. For example, one of the booths showcased local handmade products made by Jordanian women. This company employs local women and also makes many of their products out of recycled materials. So my question is, how am I creating shared value?
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